What Are Featured Snippets and Why They’re the Fastest Route to the Top of Google Search
Featured snippets are short, direct answers pulled from webpages by Google and displayed at the top of search results. What are featured snippets and why they’re the fastest route to the top of Google search lies in their prime positioning—also called "position zero." This visibility drives more organic traffic and boosts brand authority. Whether it's a paragraph, list, or table, optimizing content for snippets helps increase click-through rates and builds trust. Aim to answer common questions clearly and concisely to win this coveted spot.