Boutique vs. Giant: NYC’s Best Creative Agencies Across All Sizes
NYC’s creative scene thrives on diversity, from nimble boutique agencies to global networks. Compare the strengths of different agency models, with examples of standout firms in each category. Boutique studios often offer hyper-specialized, hands-on service, while larger agencies provide scale and integrated resources. This guide helps you identify which type aligns with your project needs, whether it’s a viral social campaign or a comprehensive rebrand. Plus, tips on how to vet agencies based on your industry and budget.