Mobile search behavior favors quick, direct answers. The impact of featured snippets on mobile search experience and SEO is significant because snippets reduce the need to scroll or click through results. They load quickly and satisfy user intent instantly. For mobile SEO, creating optimized content that provides value at a glance is crucial. Use question-based headers, concise language, and structured answers. Snippets can improve engagement, bounce rates, and authority—making them a must for mobile-first strategies.